Crowdcube Investment round

We are so pleased to say our Crowdcube investment round over funded by a huge 186%, raising nearly doubl...


Your chance to invest in us!

After months of planning, I am really excited to say our investment campaign has just gone live now on C...


Want to be part of it? We're Crowd Funding...

We are about to launch a crowd funding campaign to grow our production capabilities, sales/marketing and...


Taster sessions this weekend!

We are running jet boarding taster sessions on our Wave Jams this bank holiday weekend in Newquay, Cornw...


Boot Düsseldorf

We're really excited to be launching out Rescue and Wave jam water crafts at boot Düsseldo...


Hungary testing

A few weeks ago I headed out to the beautiful Lake Balaton in Hungary to meet with one of our partners t...


Confessions of a design geek

After being named 'One to Watch' by the Design Council, Ross was recently interviewed by Confess...


Production update

A good old catch up We thought it was about time we gave you a good old proper update, as it is a re...


Alumni video

Ross was recently interviewed by Loughborough University, where he studied design.  You can check o...


One to watch

As part of the Design Council's 70th anniversary celebrations they chose to name their top 'Ones...


NACUE and Great British Entrepreneur Finalist

It has been a very exciting few weeks - whilst we've had our heads down finalising our water craft&#...


RSA feature - Big Idea

We are delighted to have featured as a guest blogger for the RSA recently, have a read for yourself here...


Spanish International Lifesaving Conference

Ross has just been confirmed as a speaker at the Spanish International Conference on Drowning Prevention...


ITV Central news feature

Incase you didn't catch it we featured on ITV Central news on Monday evening.  It was a really ...


New photos

After a surprise meeting with Richard Branson as part of the BBC show Be Your Own Boss, I almost bit his...


Asap Tour guest blog on

This week we were excited to see an update on the tour appear on the blog! &nbs...


Our Australian Tour begins!

Asap water crafts has touched down in Australia!  Thanks to the kind support of Richard Branson who...


Asap goes to the NEC

The NEC in Birmingham kindly invited us to host a stand at their annual Composites Engineering show. &nb...


Interview with FUTURE INSPIRED!

FUTURE INSPIRED! has a great blog that aims to inspire young innovators with success stories of other yo...


Local MP comes to visit us!

After writing to congratualte us on winning the Lloyds TSB Best UK start up award, our local MP Nicky Mo...


CNN Blueprint feature

We had a lot of fun filming this feature with news channel CNN - especially getting to meet design legen...


New video

Check out the video page for a quick catch up on how we're getting on from Ross. Or head straigh...


Ross Lovegrove lends a design hand

Our founder, Ross Kemp, has been busy this week filming with international News channel CNN for a featur...


Santander Entrepreneurship Award finalist!

Incredible news.. we are through to the finals of the Santander Entrepreneurship Award!!  Each Univ...


Meeting with MD of Lloyds TSB

After winning the Lloyds TSB Best Start Up award Ross, Asap's founder, began the two year mentoring ...


Best National Start Up at Lloyds TSB awards

After a morning of pitching to some of the biggest names in business we are chuffed to bits to announce ...


a tribute

Today our thoughts go out to the families of the six rugby players who tragically lost their lives on th...


Best Start Up - Lloyds TSB Enterprise Awards

Very honoured to have been awarded today the Lloyds TSB Enterprise Award for Best Start Up in the Midlan...


Lloyds TSB Enterprise Award Finalist!

The finalists were annouced today in today's The Sunday Telegraph and we have got big smiles on our ...


Cover Story

We are honoured to be the cover story in February's issue of product and technology magazine Develop...


Inspiring Graduates campaign launches

Loughborough University's Inspiring Graduates campaign launched this week on campus and Loughborough...


Back to School

Ross got back to his roots today and was invited back to his old school today to work with GCSE and A Le...


Inspiring Graduates

Ross is honoured to have been asked by Loughborough University to take part in their Inspiring Graduates...


BBC3 Be Your Own Boss

Look out for Ross on tonight's Be Your Own Boss at 9pm!


Loughborough Echo

Ross and Asap watercrafts has also been featured in Loughborough's local paper Loughborough Echo! &n...


Loughborough University front page!

Ross has featured on the home page of Loughborough University's website in their latest news section...


Busy Busy Busy!

Very busy making the new prototype, writing my first business plan, making scale models of the watercraf...


A Helping Hand

More fantastic news, the National Composite Centre (The NCC) have agreed to help make the shells of the ...


Be Your Own Boss: The Result!

Final week of Be Your Own Boss filming, many late nights and all night era but we finished the prototype...


Richard and Richard..

I was invited down to London by Richard Reed for a meeting, had no idea, but turn out to be a meeting wi...


New Prototype

The next prototype craft is coming on well, been doing lots of sketching and planning. Have been talking...


Loughborough University's Think Big Night

Met Richard Joseph (co founder of Joseph & Joseph kitchen products) at Loughborough University's...


Good News!

Amazingly good news!.. Richard Reed has invested in me and the watercraft.  He has given a seed inv...


Meeting Richard Reed

Have been invited to meet Richard Reed (Innocent Smoothies co-founder) tomorrow!  Heading to Bradfo...


BBC3 Be Your Own Boss

Headed to London's Brick Lane for the BBC3 Be Your Own Boss Expo first stage.  What an amazing ...